The challenge
A nail studio website is judged by whether it shows up on Google when someone types "gel polish Kolonaki" or "nails Panormou". The customer wants to see right away which store is closest, what hours it is open and how to book. A general page with all services together rarely ranks high in local searches like these.
When a business has more than one store and wants to grow through franchising, the site has two audiences. One is customers who want a manicure. The other is prospective investors who want to understand what support they will get. The two have to coexist without getting mixed up.
What we built
We built the site on WordPress with Elementor Pro and the Hello Elementor theme. Each service has its own page: manicure, gel polish manicure, pedicure, gel polish pedicure, acrygel, gel nails, extensions and nail art. That way each page targets its own search.
Each store also has its own page with opening hours, phone, address and a button that opens the location on Google Maps. Locations that have not opened yet show a "Coming soon" label. The "Book an appointment" button stays in the header on every page, together with WhatsApp.
The Franchise page explains what the partnership includes: brand identity, store design, training, marketing and digital tools. We added an articles section, a page about the brand and its founder, and set up SEO with Rank Math and schema.org structured data.
Features
- Eight service pages, one for each treatment
- A page for each store with hours and Google Maps
- "Book an appointment" button on every page
- Franchise section for prospective partners
- Blog with nail care articles
- WhatsApp button and one-tap phone
- Rank Math SEO with schema.org
Want something similar? See the service web design or ask us for a quote.
