What logo design includes in practice
When you ask us for a logo, we don't send you a PNG and call it done. A logo has to be readable at the 32 pixels of a favicon, hold up in an Instagram profile picture cropped to a circle, print in one color on a receipt and scale up to a two-meter shop sign without falling apart.
That's why we start with where it will be used, and only then work on the design. A hair salon's customers will see it mainly on their phone and in the shop window. A law firm will put it on letterhead, email signatures and PDF files. A cosmetics online store will print it on packaging stickers. Each case has different needs.
- Main logo plus a horizontal or vertical version
- Symbol or monogram for favicon, avatar and small sizes
- Full-color, one-color and reversed version (white on a dark background)
- SVG, PDF, PNG with transparent background and JPG files
From logo to brand identity
Brand identity is the set of rules that makes a business recognizable even when the logo isn't visible. If you see a post in your feed and know which company it's from before you read the name, that is good brand identity.
In our work, the identity includes a color palette with HEX, RGB and CMYK codes, two fonts (one for headings and one for text) with proper Greek support, and basic graphic elements such as shapes, icons or a pattern. We stress Greek because many popular fonts have no Greek characters, or have poorly made ones, and it shows immediately in a heading with accents.
- A palette of 3 to 6 colors, each with a clear role
- Fonts with full Greek support and a web license
- Rules for photos and image style
- Templates for social posts, stories and cover images
How we create a logo, step by step
The process is simple and you see it at every stage. We don't disappear for three weeks and come back with a final result you don't like.
- Meeting or call: what you do, who you serve, who your competitors are, what you like and what you don't
- Research: we look at what competitors in your area or industry are doing, so you stand out instead of looking like them
- First directions: we present different approaches, shown on a business card, an Instagram profile and a shop sign, not on a white background
- Revisions: we refine the direction you chose, with the rounds of changes we agreed
- Delivery: all files, the brand guidelines and, if you want, rollout on your website and social media
Why a logo from Canva or an AI generator usually isn't enough
These tools are useful for a first idea, and we're happy for you to bring us a sketch from them. The issue is what happens next. A ready-made template is used by thousands of others, so it's hard to trademark something that looks like so many others. AI generators often produce a pixel image rather than a vector file, so it doesn't scale cleanly for print. And Greek letters in such images often come out distorted.
Professional logo design gives you a clean vector file, real thought about what the mark communicates, and rules so that any designer or print shop who gets the files in the future uses them correctly.
Brand development together with your website and social media
The advantage of having the same team do the logo and the website is that the identity is designed from the start to work on screen. Colors are checked for contrast, so button text is readable. Fonts load quickly. The symbol is used as the favicon and as the share image when someone sends your link on Viber or Messenger.
Because we build websites in WordPress and Elementor, we transfer the palette and fonts straight into the site's global settings. So when you later add a page yourself, it will have the right colors automatically. If you use TopSocial, our own tool for automatic Instagram and Facebook posts, the same colors and logo carry over into your posts too.
Rebranding: when it's worth changing your logo
Not every business needs a new logo. If your current one is recognizable and the only problem is that you don't have good files, we can redraw it cleanly in vector format, fix proportions and lettering, and create the missing versions. This costs less and keeps the recognition you have built.
We recommend a full rebrand when the name changes, when the business has changed its audience (for example from wholesale to retail), or when the logo isn't readable on a phone. We'll tell you honestly which of the two cases is yours.
What we need from you to get started
You don't need a ready brief. Just tell us in your own words what the business does, who your typical customer is and why they choose you. It helps a lot if you send us two or three logos you like, even from unrelated industries, and one or two you don't like at all.
If you already have material, such as a shop sign, business cards, packaging or staff uniforms, take photos of it. If some of it will stay as it is for budget reasons, we say so from the start, so the new identity fits with it.
