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AI chatbot for your website: what it does, what it doesn't, and what it costs

November 3, 2026 · 2 min read · Giorgos Morogiannakis

AI chatbot for your website: what it does, what it doesn't, and what it costs

Old chatbots were button menus that rarely answered what you actually asked. Today's AI chatbots read your website and answer in natural language, the way an employee who knows the business would.

What a good AI chatbot does

  • Answers 24/7 questions about prices, opening hours, services, shipping and availability.
  • Collects phone numbers and emails from interested visitors and sends them to you.
  • Books or suggests appointments, or sends the visitor to the right form.
  • Speaks Greek and English, useful for tourism and customers from abroad.
  • Recommends products in an e-shop, based on what the customer is looking for.

What it doesn't do

  • It doesn't replace a person in sales that need conversation and trust.
  • It doesn't know what you haven't given it. If your prices change, it needs to be updated too.
  • It should not give medical, legal or financial advice. It is set up to refer people to you.

When it is worth it

It is worth it when you get many of the same questions (prices, hours, availability), when many visitors come in the evening or at weekends, and when you lose customers because you can't reply in time. Hotels, medical practices, hair salons, e-shops and professionals who work by appointment see the biggest difference.

It is not worth it yet if your site gets very few visits. There, the priority is to bring in traffic, with Google Ads or SEO.

How it is set up

  1. We give it the content of your site and, if you like, price lists, FAQs and documents.
  2. We decide what it does when it doesn't know an answer: it asks for a phone number or notifies you.
  3. We match it to your colours and logo and add it to your site.
  4. For the first few days we read the conversations and correct it where needed.

How much it costs

The WebDragon AI chatbot costs 150€ +VAT for setup and 20€ per month, including updates to its knowledge and support. It works on WordPress and on any other site. If you want to see it in action, try it in the bottom right corner of this page.

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