The challenge
An attractions pass website has to explain in a few seconds what the visitor gets and why not to buy separate tickets. At Niagara this is harder, because most travelers have only seen the Canadian side and do not know what is across the river or how to cross the border.
When a product has not launched yet, the site cannot sell. But it can collect emails from people who are interested and start appearing on Google for searches travelers make months before their trip, so there is already an audience at launch.
What we built
We built the site in English, on WordPress with Elementor Pro. The homepage explains the pass in simple steps: buy once, get the pass on your phone, show it at each attraction. It presents the five attractions, Maid of the Mist, Cave of the Winds, Aquarium of Niagara, Buffalo RiverWorks and Old Fort Niagara, and the extra options.
For Google we wrote pages that answer real traveler questions: how to cross from Ontario, what the difference is between the US and Canadian sides, how the pass works. There is a Guides section and a page for the Discovery Pass. SEO is handled with Rank Math Pro and schema.org structured data.
The "Get First Access" form collects emails for a launch update and an early access offer. We added Complianz for cookie consent, terms of use and privacy pages, and links to Instagram, Facebook and TikTok.
Features
- Five attractions presented with their own cards
- How It Works page with the pass steps
- Guides for visitors from Ontario
- Comparison page for the US and Canadian sides
- Waitlist form for the 2027 launch
- Rank Math Pro with schema.org
- Complianz for cookies, terms of use and privacy
Want something similar? See the service web design or ask us for a quote.
