Skroutz is the largest Greek price-comparison site and marketplace. Many shoppers start there before going to any e-shop. For a new store it is tempting: ready-made traffic from day one.
How it works
There are two main ways:
- Listing in price comparison: your products appear next to your competitors' and the shopper comes to your own e-shop to buy.
- Skroutz Marketplace: the customer buys through Skroutz and you ship the order. You pay a commission per sale, which varies by category.
You can find the exact terms and fees on Skroutz for Business, because they change from time to time.
What you gain
- Traffic from shoppers who are ready to buy.
- Store reviews that build trust for an unknown name.
- Data on how your prices compare with your competitors'.
What you pay
- Commission or cost per click, which eats into your profit.
- Price pressure: when everyone is shown side by side, the cheapest usually wins.
- Service requirements: fast shipping, accurate stock, replies to reviews.
When it is worth it for a new e-shop
- You sell branded products that people search for by name and model number.
- You have competitive prices and a profit margin that can absorb the commission.
- You can ship quickly and keep your stock accurate.
If you sell your own, unique products (handmade, your own brand), price comparison helps less. There, social media, Instagram and Google Shopping often perform better.
What you need technically
A correct XML feed from the e-shop, with prices, stock, shipping time, categories and EAN codes where available, that updates automatically. Errors in the feed mean wrong prices or out-of-stock products on Skroutz.
The e-shops we build come with a ready Skroutz feed and a feed for Google Merchant Center. See also how much an e-shop costs and what you need to open one.
