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How much does an e-shop cost in 2026? Prices by type of store

November 3, 2026 · 2 min read · Giorgos Morogiannakis

How much does an e-shop cost in 2026? Prices by type of store

"How much does an e-shop cost?" is the first question almost every client asks. The honest answer is that it depends on a few specific things, and if you know them in advance, you can compare quotes properly.

What sets the price

  • How many products and who enters them: you, us, or automatically from a file.
  • Where they come from: your own products, or a supplier's products with an XML file that updates prices and stock.
  • Integrations: card payments, couriers, Skroutz (Greece's largest price-comparison site and marketplace), myDATA (the Greek tax authority's e-invoicing platform), inventory software or ERP.
  • Languages and shipping abroad.
  • Special features: wholesale prices, configurable products, subscriptions, bookings.

Prices by type of store

Small e-shop (up to 50 products)

For a store with a few products of your own, such as handmade goods, cosmetics or local food. At WebDragon it costs from 700€ +VAT, with 50 products entered, card payments, courier and a Skroutz feed, and it is delivered in 10 working days.

E-shop with hundreds of products

Here the cost goes up mainly because of entering and organising the products: categories, filters, size and colour variations. If there is an Excel file with the details, products can be imported in bulk and at low cost.

E-shop with supplier XML feeds

When you sell products from wholesalers, thousands of items come in and update automatically. Connecting each supplier costs from 150€ and saves you from endless manual work.

B2B and wholesale

Separate prices for trade customers, account approval, minimum order. It is usually added to the main e-shop at a small extra cost, not built as a separate site.

What you pay every year

  • Domain and hosting: free for the first year, then about 100€ +VAT per year.
  • Payment fees: a small percentage per card transaction, with no fixed fee at most providers.
  • Maintenance (optional): updates, backups, checkout checks, from 50€ per month.
  • Invoicing software for myDATA, if you don't already have it.

Where the extras hide

Ask for these in writing up front: who enters the products, how many rounds of changes are included, whether there are monthly plugin licences, and who holds the passwords. Most "cheap" e-shops become expensive at exactly these points.

Work out your own

In the cost calculator you choose an e-shop, supplier XML feeds and languages and see the price straight away. See also e-shop prices in detail, or what you need to open an e-shop in terms of tax registration and payments.

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