The challenge
An e-shop for eyewear and pharmacy products has one particular challenge: the catalogue is large and mixed. Reading glasses in many ranges and strengths, sunglasses, kids' glasses, cords and cleaners, but also masks, gloves, oximeters, thermometers and rapid tests. Customers need to find what they want quickly without getting lost in menus.
On top of that, a business that sells wholesale to pharmacies and opticians doesn't want to show its wholesale prices to everyone. It needed a store that serves both the consumer and the trade customer, with clear terms for shipping and payments.
What we built
We built the e-shop in WordPress with WooCommerce and Elementor Pro. We organised the catalogue into main categories with subcategories: reading glasses (Belivier, Make up, Blue light, TR 90 and brands like Horizon Visibility and Novita-Opto), sunglasses (polarised, night driving, kids'), accessories, medical supplies, seasonal products, rapid tests and orthopaedic insoles. On the homepage each range has its own section with products and a "See them" button.
For trade customers we added a "Trade sign-up" form and YITH catalog mode, so specific content and prices appear only to approved accounts. Glasses colours and sizes show as swatches, so they are easy to pick.
We wrote the "Shipping" and "Payments and returns" pages: delivery by Speed Courier, free shipping over €60, shipping to Cyprus, and payment by cash on delivery, bank transfer, PayPal or card. The phone number and cart are always visible in the header.
Features
- WooCommerce store with many categories and subcategories
- Trade sign-up with hidden prices (catalog mode)
- Swatches for glasses colour and size
- Payment by card, PayPal, cash on delivery or bank transfer
- Courier delivery and free shipping over €60
- Offers section with 50% to 70% off
- Contact form and WhatsApp button
Want something similar? See the service e-shop development or ask us for a quote.
