The challenge
A website for a coaching program is not selling an off-the-shelf product. It sells a relationship of trust with a person, and the visitor has to understand quickly what makes the program different, who it is for and what they will do each day. If it looks like yet another fitness challenge, it gets lost among hundreds of identical ones.
Gymnazo has a specific philosophy behind it, built on the Greek word "gymnazo" (to train) and on three words: spirit, body, mind. The site had to explain it clearly to an English-speaking audience, keep the Greek words as part of the identity and end in one simple next step: applying for a conversation.
What we built
We built the site on WordPress with Elementor Pro, in English with a Greek version and hreflang for each language. The homepage opens with the question "Are you tired of surviving?", explains the ancient word gymnazo and presents the sequence SPIRIT, BODY, MIND with Greek titles over English text.
The Program page describes what the 40 days include: a daily schedule for morning and evening, a personal training plan and two coaching sessions a week. There are About and News & Press pages, plus a page for the book that leads to buying it on Amazon.
The "Apply" button opens a 30-minute booking on Calendly, so the person can book the first conversation on their own without trading emails. On the homepage we added a section with participant stories, and we set up SEO with Rank Math and schema.org structured data.
Features
- Two languages, English and Greek, with hreflang
- Program page with the 40-day daily plan
- Application with a 30-minute Calendly booking
- Book page with a link to buy on Amazon
- Section with participant stories
- About and News & Press pages
- Rank Math SEO with schema.org
Want something similar? See the service web design or ask us for a quote.
