The challenge
An orthopedic supplies e-shop has one particularity: the person searching often is not buying for themselves. It is the child caring for an elderly parent, or the relative who has just found out a hospital bed is needed at home. They have to find the right item quickly, understand whether buying or renting makes more sense, and know whom to call.
Novo Mobility has a very wide range: orthopedic supports by body area, wheelchairs, home care, oxygen, diagnostics, incontinence products, physiotherapy. It is also a store contracted with EOPYY (Greece's national health insurer), something customers want to understand before they reach the store. A catalog like this does not fit in a simple product list.
What we built
We built the e-shop on WordPress with WooCommerce and Elementor Pro. The menu is split into six main sections, Rental, Orthopedics, Wheelchairs, Home Care, Health and Wellness, Medical Equipment, and each one opens into subcategories. In orthopedics, for example, visitors choose torso, upper limb, lower limb or foot, and then the exact area, such as knee or wrist.
Rental has its own category for wheelchairs, hospital beds, patient lifts, oxygen and air mattresses, because many needs are temporary. We created a separate EOPYY page that explains in three steps how a prescription is processed, which medical specialty is needed and what the insured person finally pays.
The top of every page shows the phone number, same-day delivery within Ioannina and a Viber button, because in this sector many people prefer to ask before they order. SEO was set up with Rank Math and tracking with Google Analytics.
Features
- WooCommerce catalog with multi-level categories
- Equipment purchase or rental
- EOPYY page with the prescription process
- AJAX product filters
- Extra options per product (product add-ons)
- Phone and Viber on every page
- Legal notice, terms and privacy policy pages
- Store map in Ioannina
Want something similar? See the service e-shop development or ask us for a quote.
