The challenge
A physiotherapy clinic website is usually read by someone in pain. They search "physiotherapy for lower back pain" or "rehab after knee surgery" and want to understand whether the center treats their problem, how, and how to book. If they find only a general list of services, they are not convinced.
A modern center also has equipment that sets it apart, such as high-power laser, TECAR or shockwave. But patients do not know what these are. The site has to explain in plain words what each machine helps with, and be easy to read for older people or people with vision problems.
What we built
We built the site on WordPress with Elementor Pro, with a mega menu in four sections: the center, modern physiotherapy, performance and rehab, equipment. Each condition has its own page, from the spine and upper limb to neurological conditions. The same goes for the programs, such as post-operative rehabilitation, injury prevention, active aging and small group classes.
In the equipment section each machine has its own page: PMST NEO, Smart-S20A laser, BTL 6000 TECAR, BTL shockwave, electrotherapy and a digital foot scanner. There is also a page on custom orthotic insoles.
We added a blog, a gift card page, FAQs and a partnerships page. The "Book an assessment" button leads to contact with phone, email, WhatsApp and a map. We added the Readabler accessibility tool for larger text and contrast, cookie consent with Complianz and SEO with Rank Math.
Features
- A page for each condition and rehabilitation program
- A page for each machine at the center
- Mega menu in four sections
- Blog, FAQs and gift card
- Accessibility tool for text size and contrast
- Contact by phone, WhatsApp and Google Maps
- Complianz for cookies and Rank Math SEO
Want something similar? See the service web design or ask us for a quote.
