The challenge
Building a perfume e-shop has one obvious obstacle: the customer can't smell through a screen. The site has to describe each scent in a way that helps people choose, organize the collections clearly and offer an easy way to try, such as a sample set.
A perfumer with a Greek identity also has customers abroad, so the store needed two languages with properly linked products. And because the business also runs workshops, corporate gifts and events, the store had to sell services too, not just bottles.
What we built
We built the e-shop on WordPress with WooCommerce and Elementor Pro Theme Builder, in Greek and English with WPML and WooCommerce Multilingual. The perfumes are grouped into collections, such as Goldess Aphrodite, Journaper Collection and Travel Perfume Collection, with a separate category for body cream, room & linen spray, diffusers and candles. There is also a discovery set with six 3ml samples for anyone who wants to try before buying a full-size bottle.
Perfume workshops are sold as products, both in person and online. With WPCode we added a coupon that appears automatically on the thank-you page and in the order email, only when someone buys a workshop. A bar at the top of the site shows messages for a first-purchase coupon, offers and free shipping on orders over €100. Cash on delivery has its own fee, and products accept extras through product add-ons.
The store connects to Facebook and Instagram through Facebook for WooCommerce, to Mailchimp for the newsletter and to Google Tag Manager. We installed WebDragon's own AI chatbot, which answers customer questions about perfumes and orders. We also did an SEO pass with Yoast: canonicals, H1s, titles and descriptions, Product schema and image alt text.
Features
- WooCommerce in Greek and English with WPML
- Perfume collections, travel sizes and a discovery set
- Perfume workshops sold as products, in person and online
- Coupons and an offers bar at the top
- WebDragon AI chatbot for customer questions
- Catalog connected to Facebook and Instagram
- Newsletter with Mailchimp
- Pages for stockists, corporate gifts and events
Want something similar? See the service e-shop development or ask us for a quote.
